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Fashion Press Room · by PressRoom DailySunday, October 18, 2026
Style, beauty & luxury

The Fashion Press Room

Fresh off the runway. The Fashion Press Room carries official releases from designers, labels, beauty brands, jewelers, boutiques and retailers: collections, collaborations, store openings and launches, straight from the source.

Fashion Week

New York Fashion Week takes place twice a year, in February and September.

Met Gala

The Met Gala is held on the first Monday in May.

Blue jeans

Levi Strauss and Jacob Davis patented riveted denim work pants in 1873.

On the Wire
11:01 AM ET E-BOOTS CEO Peter Quansah Jr. Details Vision Behind SMART Boot Platform and Pursuit of Pilot Distribution Deals12:00 AM ET Coastal Timepieces, LLC Highlights the Enduring Appeal of Tangible Luxury Assets as Collectors Seek Long-Term Value9:23 PM ET New E-Commerce Destination Ms. Falsetto's Beauty and Relaxation Puts Convenience at the Center of the Self-Care Shopping Experience6:51 PM ET FLODIP Headwear Brand Strengthens Commitment to Sustainable Fashion With Monthly Product Drops and Original Designs6:18 PM ET Spirit of Willow Encourages Homeowners to Make Fall the Backyard's Best Season2:38 PM ET From Renewable Energy Job Sites to Small Business Owner: Former Electrical Quality Manager Launches a Company of Her Own12:30 AM ET Eager Beaver Roasters LLC Builds a Community Around the Pursuit of the Perfect Cup of Coffee Every Single Day5:44 PM ET Jove Publishing LLC Unites Two Generations of Storytellers Under One Independent Imprint5:25 PM ET Hallebrew-ya Coffee Company Challenges Franchise Coffee Culture With Direct-to-Consumer Specialty Blends5:11 PM ET Backwater Outfitters Launches New Apparel Line Celebrating the Outdoor Lifestyle Across Hunting, Fishing, and Off-Road Adventures11:01 AM ET E-BOOTS CEO Peter Quansah Jr. Details Vision Behind SMART Boot Platform and Pursuit of Pilot Distribution Deals12:00 AM ET Coastal Timepieces, LLC Highlights the Enduring Appeal of Tangible Luxury Assets as Collectors Seek Long-Term Value9:23 PM ET New E-Commerce Destination Ms. Falsetto's Beauty and Relaxation Puts Convenience at the Center of the Self-Care Shopping Experience6:51 PM ET FLODIP Headwear Brand Strengthens Commitment to Sustainable Fashion With Monthly Product Drops and Original Designs6:18 PM ET Spirit of Willow Encourages Homeowners to Make Fall the Backyard's Best Season2:38 PM ET From Renewable Energy Job Sites to Small Business Owner: Former Electrical Quality Manager Launches a Company of Her Own12:30 AM ET Eager Beaver Roasters LLC Builds a Community Around the Pursuit of the Perfect Cup of Coffee Every Single Day5:44 PM ET Jove Publishing LLC Unites Two Generations of Storytellers Under One Independent Imprint5:25 PM ET Hallebrew-ya Coffee Company Challenges Franchise Coffee Culture With Direct-to-Consumer Specialty Blends5:11 PM ET Backwater Outfitters Launches New Apparel Line Celebrating the Outdoor Lifestyle Across Hunting, Fishing, and Off-Road Adventures
Sep 16, 20265:48 PM ET

Sweetwater Labs Vitamin Face Serum, the Brand's Other Flagship Bestseller, Continues to Draw Devoted Customers Reporting Smoother, Firmer, More Radiant Skin

New York-based natural skincare brand Sweetwater Labs continues to see its Vitamin Face Serum hold its place as one of the brand's flagship bestseller…

Sweetwaterlabsnyc.com
Sep 16, 20265:32 PM ET

Sweetwater Labs Rose Face Oil, a Top Pick Face Moisturiser, Remains the Brand's Flagship Bestseller for Nourished, Glowing Skin

New York-based natural skincare brand Sweetwater Labs continues to see its Rose Face Oil hold its place as the brand's flagship bestseller. Blended fr…

SweetWaterLabs
Sep 16, 20265:26 PM ET

Sweetwater Labs Rosewater + Aloe Face Toner Mist Earns Cult Following Among Customers Seeking a Natural Alternative to Traditional Toners

New York-based natural skincare brand Sweetwater Labs continues to draw devoted customers to its Rosewater + Aloe Face Toner/Mist, a one hundred perce…

SweetWaterLabs
Sep 16, 20265:12 PM ET

Sweetwater Labs Rescue Me Product Draws Devoted Following Among Customers with Extremely Sensitive, Reactive, and Dry Skin

New York-based natural skincare brand Sweetwater Labs is drawing a devoted customer following for its Rescue Me product, a natural formulation specifi…

SweetWaterLabs
Sep 16, 20265:07 PM ET

Sweetwater Labs Awarded the Google Top Quality Store Badge, a Distinction Held by Fewer Than Three Percent of E-Commerce Brands

New York-based natural skincare brand Sweetwater Labs has been awarded the Google Top Quality Store badge, a distinction reserved for the top three pe…

SweetWaterLabs
Sep 16, 20264:39 PM ET

86 DEFEAT™ Launches Apparel Line Honoring the Grit and Grace of Restaurant and Hospitality Workers Everywhere

86 DEFEAT™ is a bold apparel brand built for the cooks, servers, bartenders, baristas, and dish crews who keep the hospitality industry running. The b…

86 DEFEAT™
Sep 15, 20268:01 PM ET

Four Bag Apparel, Inc. Brings Humor and Style to the Cornhole Community With Pun-Driven Shirt Designs

Four Bag Apparel, Inc. is turning heads in the cornhole world with a line of apparel that combines sharp style and laugh-out-loud puns. Born from back…

Four Bag Apparel, Inc
Sep 15, 20266:38 PM ET

NeiDIG-IT Promotions & Marketing Releases Fight Together Breast Cancer Awareness Collection, With a Portion of Proceeds Supporting Research and Treatment

NeiDIG-IT Promotions & Marketing, LLC has released its Fight Together Breast Cancer Awareness Collection, a line of original graphic apparel created t…

NeiDIG-IT Promotions & Marketing, LLC
Sep 15, 20266:33 PM ET

Daniel Buehler, Known as Ferris Day on YouTube, Launches Pure Veteran Brand Celebrating American Pride and Veteran Awareness

Content creator and author Daniel Buehler has launched Pure Veteran, a lifestyle brand offering coffee, tea, and patriotic apparel designed to honor t…

Ferris Day LLC
Sep 15, 20264:50 PM ET

Lifessentials LLC Unveils Bold New Streetwear Collection Designed to Redefine Urban Fashion for Every Generation

Lifessentials LLC has launched a fresh streetwear line that blends original design sensibilities with inclusive sizing and universal appeal. The colle…

Lifessentials LLC
Sep 15, 20262:46 PM ET

4Knines Partners with Mopar to Launch MoPaw Line of Patented Seat Covers and Cargo Liners for Pet Owners

4Knines, LLC has announced a partnership with Mopar to introduce the MoPaw product line, bringing heavy-duty, patented seat covers and cargo liners to…

4Knines, LLC
Sep 15, 20262:40 PM ET

Ella Vatour Asks People to “Come Back to Your Senses” as the Fight for Attention Intensifies

As screens, media, algorithms and brands compete for our attention, independent beauty company Ella Vatour is building around a decidedly human idea…

EllaVatour.com