The Fashion Press Room
Fresh off the runway. The Fashion Press Room carries official releases from designers, labels, beauty brands, jewelers, boutiques and retailers: collections, collaborations, store openings and launches, straight from the source.
New York Fashion Week takes place twice a year, in February and September.
The Met Gala is held on the first Monday in May.
Levi Strauss and Jacob Davis patented riveted denim work pants in 1873.

Sweetwater Labs Vitamin Face Serum, the Brand's Other Flagship Bestseller, Continues to Draw Devoted Customers Reporting Smoother, Firmer, More Radiant Skin
New York-based natural skincare brand Sweetwater Labs continues to see its Vitamin Face Serum hold its place as one of the brand's flagship bestseller…

Sweetwater Labs Rose Face Oil, a Top Pick Face Moisturiser, Remains the Brand's Flagship Bestseller for Nourished, Glowing Skin
New York-based natural skincare brand Sweetwater Labs continues to see its Rose Face Oil hold its place as the brand's flagship bestseller. Blended fr…

Sweetwater Labs Rosewater + Aloe Face Toner Mist Earns Cult Following Among Customers Seeking a Natural Alternative to Traditional Toners
New York-based natural skincare brand Sweetwater Labs continues to draw devoted customers to its Rosewater + Aloe Face Toner/Mist, a one hundred perce…

Sweetwater Labs Rescue Me Product Draws Devoted Following Among Customers with Extremely Sensitive, Reactive, and Dry Skin
New York-based natural skincare brand Sweetwater Labs is drawing a devoted customer following for its Rescue Me product, a natural formulation specifi…

Sweetwater Labs Awarded the Google Top Quality Store Badge, a Distinction Held by Fewer Than Three Percent of E-Commerce Brands
New York-based natural skincare brand Sweetwater Labs has been awarded the Google Top Quality Store badge, a distinction reserved for the top three pe…

86 DEFEAT™ Launches Apparel Line Honoring the Grit and Grace of Restaurant and Hospitality Workers Everywhere
86 DEFEAT™ is a bold apparel brand built for the cooks, servers, bartenders, baristas, and dish crews who keep the hospitality industry running. The b…

Four Bag Apparel, Inc. Brings Humor and Style to the Cornhole Community With Pun-Driven Shirt Designs
Four Bag Apparel, Inc. is turning heads in the cornhole world with a line of apparel that combines sharp style and laugh-out-loud puns. Born from back…

NeiDIG-IT Promotions & Marketing Releases Fight Together Breast Cancer Awareness Collection, With a Portion of Proceeds Supporting Research and Treatment
NeiDIG-IT Promotions & Marketing, LLC has released its Fight Together Breast Cancer Awareness Collection, a line of original graphic apparel created t…

Daniel Buehler, Known as Ferris Day on YouTube, Launches Pure Veteran Brand Celebrating American Pride and Veteran Awareness
Content creator and author Daniel Buehler has launched Pure Veteran, a lifestyle brand offering coffee, tea, and patriotic apparel designed to honor t…

Lifessentials LLC Unveils Bold New Streetwear Collection Designed to Redefine Urban Fashion for Every Generation
Lifessentials LLC has launched a fresh streetwear line that blends original design sensibilities with inclusive sizing and universal appeal. The colle…

4Knines Partners with Mopar to Launch MoPaw Line of Patented Seat Covers and Cargo Liners for Pet Owners
4Knines, LLC has announced a partnership with Mopar to introduce the MoPaw product line, bringing heavy-duty, patented seat covers and cargo liners to…

Ella Vatour Asks People to “Come Back to Your Senses” as the Fight for Attention Intensifies
As screens, media, algorithms and brands compete for our attention, independent beauty company Ella Vatour is building around a decidedly human idea…